Ben Moore

Work

A few recent ecommerce projects focused on performance, UX, and building flexible Shopify experiences.

Green Gridiron — Shopify Plus store built on Custom Theme

Worked across theme architecture, custom Liquid sections, and frontend enhancements to improve UX, performance, and merchandising flexibility.

  • Improved CVR by 11% YoY through site speed upgrades, JS refactoring, and much more
  • Built custom merchandising components
  • Optimized mobile experience for conversion
ShopifyLiquidJavaScriptCRO
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Kate Farms — Shopify/Contentful site built with Liquid/Nuxt.js/Vue.js/Tailwind

Led front-end improvements, collaborated with design and marketing, and ensured performance and accessibility standards across key site experiences.

  • +10% increase in net web sales Yoy for 4+ years
  • Site migration from WordPress to Contentful
  • Leveraged AI for high converting API functionalities
ShopifyNuxtVueTailwindAccessibility
Want screenshots? Go back to home and open the gallery.